21 Social Media Templates That Will Help You Execute A Strategy For 10X Growth

• Schedule social messages in bulk with social templates that you can reuse over and over again, which makes sharing and driving traffic to your content marketing from social media faster.
• You’ll never have to copy or paste again. Fill out your entire social queue with social helpers (think of these like short cuts for each of your messages. You type in the short cut word and *abracadabra* your social message shows up.) This will help you focus on crafting quality messages that will increase engagement and clickthroughs.

Actionable Takeaways:

• Use a social media editorial calendar to stay organized, accountable, efficient, and effective.
• Start sharing to your social networks consistently. Share to Twitter 15 times a day, 1–2 times a day on Facebook, once a day on LinkedIn, 9 times a day on Pinterest, and 2 times daily on Google+.
• Keep your social media calendar full by reusing messages, curating content, writing multiple messages promoting an article or link.

Actionable Takeaways:

• Write 25–30 headlines for every blog post you write.
•  Ask questions on social that make people curious. Write close-ended questions, then share a link that will help your audience answer that question or solve that problem.
• Write controversial messages to take a stance on beliefs, behavior, and the feeling of belonging.

Actionable Takeaways:

• Aim to share to Facebook from 1–4 p.m. and late in the week and on the weekends.
• Start sharing on Twitter at 5 p.m. during the week. Another great time is from noon–3 p.m.
• Post to LinkedIn midweek around 5–6 p.m.
• Share Google+ posts at the beginning of the day during the week for best results.
• Saturdays and late at night are the best times for Pinterest marketing.
• Instagram users are usually engaged throughout the whole week.

Actionable Takeaways:

• Curate content to increase your reach, connect with influencers, and expand your audience’s experience.
• When you curate content, find posts that are actionable and worthy of being shared. Find something that will actually help them do something better!

Actionable Takeaways:

• Create boards that reflect your content core. Your content core is where you take into consideration what your audience really cares about and what you want to say to them.
• Repin content that you might want to write about to get a feel for how your audience likes it. Then go write awesome stuff.
• For each piece of content that you wrote, Repin four Pins that you enjoyed from other people. Make sure you actually read the posts before Pinning them.

Actionable Takeaways:

• Change your search privacy (which can be found in the business account basic settings) to “No” to help potential followers find you on search engines.
• Complete your Pinterest profile with a profile picture, a username, and a brief description to boost your credibility. Don’t forget to confirm your website.
• Connect your other social platforms to Pinterest so your followers can find you on your other networks.

Actionable Takeaways:

• Get your notebook out and jot down every single task you do during the day. This is a great way to keep track of what you are doing every day. Toggl is a great app to help you do this digitally.
• Use a social media scheduler to schedule your social shares for two weeks. Try to do this in one sitting. Give yourself an hour.
• Choose 1–2 social media platforms to focus your attention on. Then share something unique on each platform so your followers will have a reason to follow you there.

Actionable Takeaways:

• Increase visibility of YouTube videos by leaving relevant hashtags in your comments.
• The perfect hashtag is memorable, unique, and relevant. Remember to keep it simple and specific. 
• Running a promotion? Spread the word through hashtag parties and National Day of (fill in the blank).

Actionable Takeaways:

• Post after lunch to reach more people. Research from Chartbeat shows that from 3 p.m.–1 a.m. is an optimal time to share to your social platforms.
• Get more followers by sharing more.
• Bring value to the table by informing people about things that will help them instead of being a meformer—aka someone who only shares their own content.

Actionable Takeaways:

• Try to find the balance between beautiful color schemes, and legibility for optimal clarity in your visuals.
• Red and green, present a sticky problem for some people who have color blindness. So be careful when using those two colors together.
• Test your colors and find out which ones will make people click on your content more often.

Actionable Takeaways:

• Great content is still the key to social sharing. Most will find a way to share your content if they truly want to.
• Use Click To Tweet boxes to get people to share your content via Twitter.
• The top/left side of webpages does best when it comes to social media buttons.

Actionable Takeaways:

• Find great Twitter hashtags on Twitonomy and Hashtagify.
• Hashtags aren’t recognized in the Facebook search bar. The best way to find hashtags on Facebook is to click on the hashtags in the posts.
• If you use hashtags on Facebook posts, use the bare minimum: 1 or 2.

Actionable Takeaways:

• Create a sense of FOMO (fear of missing out) with your audience. Make them feel like if they ignore you, they are going to miss out on the best deal of their lives.
• Use words like “last chance” and “urgent” and “deadline” to create a sense of urgency.
• Start your CTA with verbs like “Get started now!” or “Start saving now!”

Actionable Takeaway:

• Facebook Image Sizes:
  • Profile Photo: 180 x 180px
  • Cover Photo: 851 x 215px
  • Shared Image: 1200 px 630px
  • Shared Link: 1200 x 630px
  • Highlighted Image: 1200 x 717px

• Twitter Image Sizes:
  • Profile Photo: 400 x 400px
  • Header Photo: 1500 x 500px
  • In-Stream Photo: 440 x 220px
• LinkedIn Image Sizes:
  • Banner Image: 646 x 220px
  • Standard Logo: 400 x 400px
  • Square Logo: 60 x 60px
  • Hero Photo: 974 x 330px
  • Profile Picture: 400 x 400px
  • Background Image: 1000 x 425px
  • Regular Post Image: 531px wide

• Pinterest Image Sizes:
  • Profile Picture: 165 x 165px
  • Pin Board Large Thumbnail: 222 x 150px
  • Pin Board Small Thumbnail: 55 x 55px
  • Pins On Main Page: 192px wide
  • Pins On Board: 222px wide
  • Pins Expanded: 600px wide
  • Pins Enlarged Pin: 500px wide

• Instagram Image Sizes:
  • Profile Picture: 110 x 110px
  • Photo Thumbnails: 161 x 161px
  • Photo Size in App: 1080 x 1080px

• Google+ Image Sizes:
  • Profile Picture: 250 x 250px
  • Cover Image: 1080 x 608px
  • Shared Image: 426 x 255px wide
  • Shared Link Thumbnail: 150 x 150px

Actionable Takeaways:

• Draw attention to static pages with ebooks, videos, and infographics. Your followers will be more likely to share your static page when there is something interesting to share.
• Add a comprehensive bio to help your profile get found. Include descriptions and show your personality.
• Is your contact information and URL up to date? If not, make sure you change it.

Actionable Takeaways:

• Infographics claim the top spot when it comes to content with the most shares depending on content type. Lists follow close behind.
• Content that evokes a positive emotion in people is shared more. Who would think that people want to be happy?
• When your content is paired with an image, it performs better when it comes to shares.

Actionable Takeaways:

• Make and build connections with influencers and your followers. When you do this, you’ll be creating an awesome presence for yourself and your brand.
• Look for trends and keywords weekly. You’ll want to check in at the places where your audience lives. What are they Tweeting about? Which hashtags are they using?
• Curate content from other people’s blogs. Make sure that when you share posts and content from others that it meets your standard of professionalism and that it’s equally actionable.

Actionable Takeaways:

• Write more than one basic message and spread them across your networks at different times.
• Grab people’s attention on social media with relevant hashtags, and relatable text and images. 
• Keep your social messages short. Firstly, for people’s attention span and secondly, because people only have so much time.

Actionable Takeaways:

• Choose your social networks carefully. Start out by keeping track of a few (1 or 2) social media platforms. Don’t overhaul yourself with too many networks.
• Plan social media messages for the amount of engagement that you can realistically manage.
• What are you going to create? Think about your imagery, campaigns, and also your content (curated and your own content that you’ve written).

Actionable Takeaways:

• Develop an effective brainstorming process that will help generate better ideas than you even thought was possible.
• Do audience, industry, and competitive research to get a sense of what content your audience will find engaging. 
• Great social media campaign ideas can often be found at the intersection of your brand’s purpose and your audience’s interests.